All images on our socks are commissioned works created by artists. We didn't have to do that; there are plenty of images we could have reused that are out there. Many sock companies chose that route. We didn't. Not because we were looking to create the best looking socks, but because we love working with artists. In fact, Culture Sock is just an unintended result of looking for a reason to work with talented people. Anyway... meet our newest talent, Maksim. More about him here.
August is "Admit You are Happy Month"! I kid you not. Are there many people who hide their happiness from others? I didn't realize that. I thought it was more likely that folks hide being sad. Or maybe the idea is that we are all secretly happy and all it takes is to admit it - you automatically become happy if you just admit it. Whoever tries this, please let me know how it works out for you.
We really enjoyed having Chloe working with us. We wish her all the best in her future endeavors! Below are her thoughtful reflections on the past few months.
Working for Culture Sock was a privilege, but unfortunately my internship is coming to an end. Through Culture Sock, I’ve been able to improve and develop new skills that will benefit me in the future for job opportunities, school work, and life in general. These skills include social media management, sales, and research, which are all very useful skills to obtain. Culture Sock has also taught me a lot about the retail industry and how things are sold, how they’re purchased, where they are made, and just the process behind everything that goes into retail. It was cool to get an inside scoop on how things operate in a business and opened my eyes and mind up to make me realize how people, including myself, take for granted all the work that goes into the little things of producing and selling merchandise. I was pleasantly surprised that this internship didn’t feel like a job, but instead felt like a club or a community full of creativity and unity. I think the fact that my job consisted of going to festivals such as the Frida Kahlo Festival, and gave me the freedom of exploring the vibrant atmosphere of the festival really helped me absorb the beautiful community and made me realize how lucky I am to have been able to work for a company that embraces and encourages creativity and diversity. However, it also consisted of having to do detailed research and social media managing, which were challenging tasks at times but overall manageable. Reasons like that is why I think I really enjoyed working for this company so much and why I am sad to be leaving it. In conclusion, I am so happy that I was able to experience the things I did and I am excited to take on the world with more knowledge now and a new set of skills.
- Chloe Hibser
New designs arriving soon. Meanwhile, we had a fun photo shoot last weekend.
Here everyone is attempting their best ballet feet. Eugenia, second from the left executes beautifully. Jack, second from the right, gets an A for effort. Greg, first on the left, is not really committed.
A review left in verse. Love it! Thank you!
"A pair of three may seem odd
But quirk and fun is easy to laud
When dressing comes with stories new,
Some of which may even be true.
A monk serene and Jackie O
Today I stretch over my toe
From my drawer of socks I pluck
Tomorrow's choice I leave to luck
Soft of hand and dense in stitch
I've never had to scratch an itch;
And while the cuff is not too tight
With slippage I've never had a fight.
Be it brilliant red or royal blue
These are socks rich in hue.
Strut your stuff on down the street
Cause these socks are a real treat!"
Marley, our employee #3, is growing strong and healthy on a steady diet of Culture Sock. His favorite seems to be the Blackjack socks in women's size.
We are flattered you like what we've accomplished with your platform!
We should probably tell you how Culture Sock came about. It’s a good story, but most likely not what you expect.
When Elaine Olshanetsky first drafted the concept for Culture Sock little did she know that the idea would evolve from creating fun, unique, novelty socks into a satisfying experience about finding inspiration and talent in her own community.
It is not particularly daunting for Elaine to take on new professional challenges. Prior to Culture Sock, Elaine owned a café, produced and managed theater and dance companies, which, surprisingly, led to business development in the tech sector. But still, creating an exciting and viable business required specific deliverables that Elaine knew she could not complete on her own.
Once Elaine fine-tuned the concept she went to work on securing designers and a manufacturer. While she waited for her first shipment to arrive, Elaine began her search for the best candidates to complete all of the fundamentals needed for a sound business. But finding top talent turned out to be anything but typical.
Standing in the middle of her child’s school yard, Elaine gestures to a group of parents watching their kids play before the morning bell rings.
“It makes sense that our aesthetics align,” she says, “We all chose to live in San Francisco and this particular school.”
The school is an alternative, arts based public school in the City. It’s also the place where she ended up recruiting the experts needed—a graphic and brand designer, web site guru, business consultant, photographer, and marketing manager—to get Culture Sock up and running.
The collective value that these talented parents brought to Culture Sock is nothing short of remarkable. “We already had these relationships before starting any work,” she says. “There were not many iterations, not in writing, not in design or photography. Aesthetically, culturally we were all on the same page, so everything got completed fast and seamlessly.”
The premise of Culture Sock is to tell a story. Three socks, two feet. You, the user, get to decide which two to wear each day. Turns out the story of Culture Sock and the community that helped bring the business to life is just as telling.